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His eldest son, Pietro, died age 47 in 2011 after apparently suffering a heart attack. Ferrero’s father created what would later be widely known as Nutella during World War II when cocoa was in short supply. All Rights Reserved. Michele Ferrero, the Italian who built up the chocolate empire of Nutella and Ferrero Rocher, has died. He tweaked the formula first dreamt up by his father, Pietro, in the backroom of his bakery in Alba, put the resulting goo in a jar with a white lid and turned it into his company’s best-known brand, selling 365,000 tons of the stuff a year. You can also choose to be emailed when someone replies to your comment. It allows our most engaged readers to debate the big issues, share their own experiences, discuss real-world solutions, and more. Michele Ferrero, Italy’s richest person and owner of the Ferrero Group, the maker of Nutella spread and Kinder Surprise chocolate eggs, has died. Use of this site constitutes acceptance of our, World's Richest Candy Maker and Nutella Founder Died on Valentine's Day. The confectioner also claims a strong environmental record – it decided to stop buying palm oil from Indonesia because of deforestation concerns. Michele Ferrero, Italy’s chocolate king, died on Valentine’s day, aged 89 The company has adopted a more open stance in recent years under the direction of Giovanni. The resulting company is the world’s fourth largest confectioner with 22,000 employees in 20 locations across the world, a 72 per cent share of the chocolate spreads market and its own hazelnut plantations. It was Ferrero's father, a smalltime pastry maker named Pietro Ferrero, who laid the groundwork for the recipe and famously added hazelnut to it to save money on chocolate. From 1997, Ferrero’s sons took over the business, until 2011 when the eldest, Pietro, died in a cycling accident in South Africa of a suspected heart attack. Ferrero, who was widely regarded as the richest man in Italy and was the creator of Nutella, passed away at his home in Monte Carlo Saturday, reports nytimes.com. The owner of the Italian confectioner that makes Nutella and other chocolate sweets sold worldwide Michele Ferrero, Michele Ferrero dead: Death of the world’s most successful, You may not agree with our views, or other users’, but please respond to them respectfully, Swearing, personal abuse, racism, sexism, homophobia and other discriminatory or inciteful language is not acceptable, Do not impersonate other users or reveal private information about third parties, We reserve the right to delete inappropriate posts and ban offending users without notification. After getting back from USA, … Although he was not the inventor of Nutella, the billionaire was also responsible for transforming the chocolate and hazelnut spread into a mainstay of breakfast tables across the planet. Early Career. Please continue to respect all commenters and create constructive debates. Ferrero is survived by Maria and Giovanni. Years later, Nutella is among one of the most beloved treats in Italy and across the world. He leaves behind a family business that is responsible for bringing the world Nutella, Mon Cheri, Tic Tacs and Ferrero Rocher, among other iconic confectionery brands. Vote Now, Biden Faces the Politics of Debt Forgiveness, You can unsubscribe at any time. By 1997, Michele Ferrero handed over the running of the company to his two sons, Pietro and Giovanni. Please be respectful when making a comment and adhere to our Community Guidelines. Due to the sheer scale of this comment community, we are not able to give each post the same level of attention, but we have preserved this area in the interests of open debate. He used hazelnuts to stretch the little chocolate he had. Our journalists will try to respond by joining the threads when they can to create a true meeting of independent Premium. He was completely obsessed by it. His son, Giovanni, takes over the family business which employs 22,000 people. Create a commenting name to join the debate, There are no Independent Premium comments yet - be the first to add your thoughts, There are no comments yet - be the first to add your thoughts. Michele Ferrero was an Italian billionaire businessman. Michele Ferrero, Italy's richest man and the owner of a global chocolate and confectionery empire, died on Saturday aged 89, the company said. Thousands are expected to gather in the northern Italian town of Alba for the funeral of the 89-year-old billionaire patriarch of the £8bn Ferrero confectionery empire, whose death in the tax haven of Monte Carlo was announced this weekend. You can find our Community Guidelines in full here. Pietro died of a heart attack in 2011. Pietro Ferrero died in 2011 of a cardiac arrest, leaving Giovanni the sole CEO. Nutella, born out of a post-war shortage of cocoa and an Italian abundance of hazelnuts, now accounts for anything up to a quarter of the planet’s entire hazelnut crop. MILAN, Feb 14 (Reuters) - Michele Ferrero, Italy's richest man and the owner of a global chocolate and confectionery empire, died on Saturday, two workers within the company said. In his 58-year career at the head of what remains a family business, Mr Ferrero masterminded the creation of plaque-inducing favourites from Tic Tacs and Kinder eggs to the eponymous Ferrero Rocher, the world’s best-selling boxed chocolates popularised by questionable claims to be a preferred offering at diplomatic gatherings. His death opens the question of succession and potential tie-ups at the family-controlled Ferrero group, which has sales of around 8 billion euros ($9 billion) and continued to grow through Italy's longest recession since World War Two. Pietro Ferrero died in 2011 of a cardiac arrest, leaving Giovanni the sole CEO. Are you sure you want to mark this comment as inappropriate? Michele Ferrero, Italy's richest man and the owner of a global chocolate and confectionery empire, died on Saturday aged 89, the company said. If the world were seeking a real-life Willy Wonka, it would have struggled to get closer than Michele Ferrero, ... Pietro, died age 47 in 2011 after apparently suffering a heart attack. In 2011, it was declared the world’s most reputable corporation by an American think-tank. Pietro Ferrero died in 2011 of a cardiac arrest, leaving Giovanni the sole CEO. His most famous client was Lance Armstrong . His death is likely to spur talk of succession and potential tie-ups at the family-controlled Ferrero group, which has continued to grow even through Italy's longest recession since World War Two. In Alba, workers are paid above the national average and the company provides childcare as well as lifetime health insurance for anyone serving more than 30 years. He owned the chocolate manufacturer Ferrero SpA, Europe's second largest confectionery company (at the time of his death), which he developed from the small bakery and café of his father in Alba, Piedmont. Forbes described Michele as the “richest candy man on the planet.”, In a statement, according to the Associated Press, Italian President Sergio Mattarella said Ferrero was, “always ahead of his time thanks to innovative products and his tenacious work and reserved character.”. On Valentine’s Day 2015, the world said good-bye to the 89 year old father of Italian chocolate, Michele Ferrero. The existing Open Comments threads will continue to exist for those who do not subscribe to Independent Premium. Open stance in recent years under the direction of Giovanni to mark this comment who invented Nutella had. 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